2010 City of Phoenix Community Attitude Survey
Volume
I - Analysis
December 2010
Introduction
This study was commissioned by the City of Phoenix with the overall objective of measuring citizen
attitudes regarding City services and issues for policy development, program improvement, and resource
allocation. More specifically, this project was conducted for the following purposes:
- To provide a vehicle for public participation.
- To identify public opinions on relevant issues.
- To identify public satisfaction with current service levels.
- To pre-test public response to proposed or revised services.
- To provide user service data.
- To provide public awareness data.
- To identify program or policy alternatives.
This project represents the 13th citywide opinion tracking study conducted for the City of Phoenix since 1985. Where appropriate, this analysis highlights shifts in public opinion which may have occurred over time. For example, the 2010 study contains a new area, "Attitudes About Phoenix Police Department" to assist in community outreach efforts spearheaded by the Community Engagement and Outreach Task Force.
The information contained in this report is based on 700 in-depth interviews conducted with a representative cross section of City of Phoenix heads-of-household. All of the interviewing on this project was conducted via telephone by professional interviewers of the Behavior Research Center during December 2010. For a detailed explanation of the procedures followed during this project, please refer to the Methodology section of this report.
The information generated from this study is presented in three sections. The first section, EXECUTIVE SUMMARY, presents the primary findings of the survey in a brief summary format. The second section, SUMMARY OF THE FINDINGS, reviews each study question in detail. The primary emphasis of this section is to review response at the citywide level. However, wherever meaningful variations by selected socio-demographic subgroups are found, they are noted. The final section, APPENDIX, details the study methodology and contains a copy of the survey questionnaire.
The Behavior Research Center has presented all of the data germane to the basic research objective of this project. However, if City management requires additional data retrieval or interpretation, we stand ready to provide such input.
Executive Summary 
Summary of the Findings
Appendix
Entire 2010 City of Phoenix
Community Attitude Survey
Prepared by:
Behavior Research Center, Inc.
45 E. Monterey Way
Phoenix, Arizona 85012
602-258-4554
Previous Surveys:
2008 City of Phoenix Community
Attitude Survey
2006 City of Phoenix Community
Attitude Survey
2004 City of Phoenix Community
Attitude Survey
2002 City of Phoenix Community
Attitude Survey