Successful Arts Fundraising In 2021

The economic road to recovery is a long journey that most arts organizations are just beginning. ​Join fundraising experts Robert Swaney and Catherine Heitz New for a series of online fundraising workshops and one-on-one coaching opportunities to plan your organization's philanthropic journey for 2021 and beyond.
  

 Session One: Core Practices that Produce

Arts organizations rely on philanthropic support in all settings, but even more so today during the downturn in earned revenue. Understanding and employing fundamental best-practices are essential in the current environment, and knowing how to develop your philanthropic program to achieve maximum results is critical in 2021 and beyond.

This 90-minute webinar will focus on core fundraising practices that will work for today and tomorrow. Looking through the lens of the donor cycle, we will discuss:

  • How to develop a fundraising program that ties together goals, planning, and timeline
  • How to develop effective goals, plans, messages, and tactics for successful fundraising
  • Key strategies for each Annual Fund giving division that will improve your organization’s results

Date and Time
Wednesday, January 20, 2021 - 1:00 p.m. (Arizona Time)

Who Should Attend?
Artistic leaders, executive directors/CEOs, staff, board members, or fundraising volunteers of small to mid-sized organizations, fundraising and development staff of larger organizations, and anyone seeking to learn more about fundraising in the current climate.

Couldn't attend the workshop? If you would like to access the session's video recording, please contact the Office of Arts and Culture at arts.culture@phoenix.gov. Thank you!

 Session Two: Core Practices for the Current Environment

The economic road to recovery is a long journey that most arts organizations are just beginning. Creating momentum for increased patronage through earned revenue will take time, perhaps years. In the meantime, contributed support must supply the necessary operational funds so that organizations can continue to fulfill their community and artistic missions. Planning your philanthropic journey for 2021 is both essential and critical.

This 90-minute webinar will focus on core fundraising practices adapted for the recovery environment. Looking through the lens of the donor cycle, we will discuss:

  • Fundraising emphasis for the new year
  • The shifting balance and coordination between fundraising and marketing / sales
  • How overall long-term changes to the arts operational model might be incorporated into annual, planned, and major gift fundraising

Date and Time
Wednesday, March 17, 2021 - 11:30 a.m. (Arizona Time) - Registration is closed. Please contact us at arts.culture@phoenix.gov​ to receive access to the live presentation or the recording.

Who Should Attend?
Artistic leaders, executive directors/CEOs, board members, and fundraising and development staff or volunteers of all budget size organziations, and anyone seeking to learn more about fundraising in the current climate.

 One-On-One Coaching

Organizations that participate in one or both webinars may schedule a free one-hour fundraising coaching session with Robert Swaney Consulting's (RSC) arts & cultural fundraising experts.

As arts organizations determine the next steps for revenue-generation in this extremely fluid environment, these sessions are designed to provide practical, actionable fundraising concepts that can be implemented immediately, regardless of budget size or limited resources.

Since beginning in 2006, RSC’s promise has been Fundraising Growth Now! – even amidst the pandemic. In fact, 100% of RSC clients met FY20 goals or raised more than the previous year, and nearly all are on-track for to meet or exceed their fundraising goals in 2021.

Sign-up details will be available following each webinar. We encourage you to take advantage of this opportunity to discuss your response and planning to drive fundraising results.

 About the Presenters

Robert Swaney and Catherine Hietz New

As Founder & CEO of Robert Swaney Consulting, Mr. Swaney has assembled and leads an extraordinary team of consultants who coach clients using his system. Above all, Mr. Swaney and his team work with organizations to achieve growth regardless of community, organization, or economic conditions. He regularly participates as a speaker for industry-related conferences and has served on the boards of several arts and education organizations.


An accomplished nonprofit leader who has helped dozens of organizations achieve significant growth, Catherine Heitz New has two decades of experience in the arts sector. Heitz New has consulted with nonprofits across the country to conduct successful annual, capital, endowment and major gift campaigns. Her coaching approach blends active learning with guided implementation of best practices to realize immediate results while building long-term capacity.

 Can't Make It?

​Organizations should try to attend the live session. However, if you can't attend the webinar or want a a refresher after the session, please contact us for a recording at arts.culture@phoenix.gov.

 Questions?

​For questions, please contact Sarah León Moreno, grants and community engagement director at sarah.leon@phoenix.gov or 602-262-6164.