Social Media Content Suggestions
Social media is a powerful tool for your business and to increase interest in shopping locally. Phoenix is running the following social media beginning November 25. More content is being added on a regular basis each week. You could post these or similar social media messages to your sites, like Facebook and Twitter. Consider posting to NextDoor.com for your neighborhoods if you haven’t tried this hyper-local marketing opportunity.
Remember to use the
#LoveLocalPHX hashtag on every message you post. The combined use of the tag across social media and participating businesses helps increase the reach of the shop local message. For reasons why hashtags are important, check out this
article (external link).
Keep Phoenix thriving! Support local businesses with your holiday dollars. Find unique gifts and new experiences!
#LoveLocalPHX
Love a Phoenix restaurant? Share that business with friends and family with a gift card. Support your favorite local eateries with a visit or takeout!
#LoveLocalPHX
Find holiday gifts and shop online locally with the new Shop Arizona Marketplace from Local First Arizona powered by SRP. Support dozens of locally-owned businesses and set up a gift list at Shop.LocalFirstAZ.com
#LoveLocalPHX
Eat fresh! Eat local! Shop Phoenix Farmers Markets for meats, fish, fresh produce and handmade gifts. Meet local producers. Find a market near you at GoodFoodFinder.com
#LoveLocalPHX
Remember all the local businesses that you’ve asked for years and years to donate to your sports clubs, school events, organizations and more? Let’s return the favor and support local retailers now!
#LoveLocalPHX
Check out the online stores of dozens of local businesses and shop local online.
#LoveLocalPHX
Marketing Support
In addition to the ideas listed above, here are some other ideas to help grow your business:
Join a merchants’ association or business alliance if there is one in your area – these groups use member support to promote the area as a destination for unique goods and services.
Check with your local chamber of commerce to see what they’re doing to support local enterprises.
Cross-promote with a nearby business – agree on a discount program and promote each other.
Develop your own loyalty card program because your best source of business is your existing business.
Encourage online reviews and word of mouth endorsements.
Make your social media jump off the page with professional-quality images of your store, your merchandise, your employees or your family. Phoenix has a short video,
“Your Phone Camera: Take Photos and Video Like a Pro” featuring the city’s Instagram master and former news reporter and videographer, Chuck E. He’ll walk you through easy tips on using your phone to take attention-getting photos and videos for your social media. And remember to tag the posts,
#LoveLocalPHX
When many use the same hashtag on social media, it generates a trend on social media. During this holiday season, add #LoveLocalPHX to your social media to spread the word.
Download the #LoveLocalPHX (PDF) window poster or counter sign to display and encourage your customers to also use the
#LoveLocalPHX hashtag on their personal email.
Looking to offer your products or services online? The
Shop Arizona Marketplace by Local First Arizona provides an online presence for local retailers and businesses. This is a program for new or existing Local First Arizona members who want a low cost-of-entry option to showcase products online. The e-commerce site is set up to handle all transactions for internet-based sales. Businesses receive 100% of the proceeds. Contact
Local First Arizona for information and participation.
