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City of Phoenix #LoveLocalPHX logo 

Social Media Content Suggestions​

Social media is a powerful tool for your business and to increase interest in shopping locally. Phoenix is running the following social media beginning November 25. More content is being added on a regular basis each week. You could post these or similar social media messages to your sites, like Facebook and Twitter. Consider posting to NextDoor.com for your neighborhoods if you haven’t tried this hyper-local marketing opportunity.

Remember to use the #LoveLocalPHX hashtag on every message you post. The combined use of the tag across social media and participating businesses helps increase the reach of the shop local message. For reasons why hashtags are important, check out this article​ (external link).

  • Keep Phoenix thriving! Support local businesses with your holiday dollars. Find unique gifts and new experiences! #LoveLocalPHX

  • ​Love a Phoenix restaurant? Share that business with friends and family with a gift card. Support your favorite local eateries with a visit or takeout! #LoveLocalPHX

  • Find holiday gifts and shop online locally with the new Shop Arizona Marketplace from Local First Arizona powered by SRP. Support dozens of locally-owned businesses and set up a gift list at Shop.LocalFirstAZ.com #LoveLocalPHX

  • Eat fresh! Eat local! Shop Phoenix Farmers Markets for meats, fish, fresh produce and handmade gifts. Meet local producers. Find a market near you at GoodFoodFinder.com #LoveLocalPHX

  • Remember all the local businesses that you’ve asked for years and years to donate to your sports clubs, school events, organizations and more? Let’s return the favor and support local retailers now! #LoveLocalPHX

  • ​Check out the online stores of dozens of local businesses and shop local online. #LoveLocalPHX

Marketing Support​

In addition to the ideas listed above, here are some other ideas to help grow your business:

  • Join a merchants’ association or business alliance if there is one in your area – these groups use member support to promote the area as a destination for unique goods and services.​

  • Check with your local chamber of commerce to see what they’re doing to support local enterprises.

  • Cross-promote with a nearby business – agree on a discount program and promote each other.

  • Develop your own loyalty card program because your best source of business is your existing business.

  • Encourage online reviews and word of mouth endorsements. ​​

Link to City of Phoenix video on Taking photos and videos like a pro 

Make your social media jump off the page with professional-quality images of your store, your merchandise, your employees or your family. Phoenix has a short video, “Your Phone Camera: Take Photos and Video Like a Pro” featuring the city’s Instagram master and former news reporter and videographer, Chuck E. He’ll walk you through easy tips on using your phone to take attention-getting photos and videos for your social media. And remember to tag the posts, #LoveLocalPHX

Image of Hashtag your window poster 

When many use the same hashtag on social media, it generates a trend on social media. During this holiday season, add #LoveLocalPHX to your social media to spread the word. Download the #LoveLocalPHX (PDF) window poster or counter sign to display and encourage your customers to also use the #LoveLocalPHX hashtag on their personal email.

Local First Shop Arizona Marketplace logo

Looking to offer your products or services online? ​The Shop Arizona Marketplace by Local First Arizona provides an online presence for local retailers and businesses. This is a program for new or existing Local First Arizona members who want a low cost-of-entry option to showcase products online. The e-commerce site is set up to handle all transactions for internet-based sales. Businesses receive 100% of the proceeds​. Contact Local First Arizona for information and participation.

Resources and Solutions

City of Phoenix will continually update the list of resources where local retailers can find ideas, solutions and opportunities. While the mission is to promote local retail sales in the 2020 holiday season, the tips and resources are applicable throughout the pandemic.

City of Phoenix logo 

For general information about pandemic resources for businesses and individuals, go to Phoenix.gov/Resources.

Phoenix small business hotline logo

​Phoenix Community and Economic Development has a team of small business specialists to provide assistance for business operations and human resource issues. Calling the Phoenix Small Business Hotline, , during regular business hours connects you with a CED team member. Phoenix Small Business Concierge Services serves as a one-stop-contact for any issues dealing with the City of Phoenix.

City of Phoenix Neighborhood Services Department Management Tecnical Assistance program logo

​The Phoenix Management and Technical Assistance program from the Neighborhood Services Department offers small business owners the opportunity to work with experienced consultants to enhance their operations at no cost! Areas of expertise include general business, marketing, accounting and finance, and much more. Visit the MTA page to learn about the services the program offers.​

City of Phoenix Planning and Development logo 

Phoenix Planning & Development Department has relaxed many retail and restaurant requirements to accommodate safe shopping and dining experiences. 

  • ​The Temporary Outdoor Dining Program​ helps restaurants with creating temporary outdoor dining speaces in response to pandemic safety occupancy limits.

  • To support local business during the pandemic, Phoenix has enacted guidelines for temporary​ signs​. Direct help is available calling 602-534-7344 or email questions to PDD.SignServices@Phoenix.gov

  • The Office of Customer Advocacy can help you understand the development requirements for your project. Customers considering the renovation of an existing building for commercial purposes or looking for business resources to assist businesses located along a Light Rail extension are encouraged to contact this office.  Hotline: 602-534-7344​

City of Phoenix 2020 holiday bird logo

Phoenix Police are promoting safe and secure shopping tips for your customers. This guide, "Phoenix Police Holiday Safety Tips," will give you ideas on how you can help your customers have a safe and secure shopping experience. It also helps you prepare for calls or questions that may come your way from shoppers who experience a problem or theft.

Shop Safely and Keep Employees Safe

AZ Department of Health Services logo

Arizona Department of Health Services has significant resources for workplace and shopping safety. The Workplace & Community Locations website provides access to the department’s requirements, recommendations, and services. This site is regularly updated with new information.

 Image of Maricopa County seal

Maricopa County Public Health Department​ has additional resources for business and shopping safety. The Businesses website provides access to the department’s requirements, recommendations, and services. This site is regularly updated with new information. There are some requirements that vary in Maricopa County, such as the Phoenix and County mask requirements.

For more information or direct assistance, call the Phoenix Small Business Hotline: 602-262-5040
Email questions to Small Business Support ​Team

 

 

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