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City of Phoenix, CEASE Kick Off Awareness Campaign Aimed at Sex BuyersCity of Phoenix, CEASE Kick Off Awareness Campaign Aimed at Sex Buyers<div class="ExternalClass499D62347BCD41AA9CD7970E07A343F3"><p>The City of Phoenix, in partnership with CEASE (Cities Empowered Against Sex Trafficking), has launched a new awareness campaign aimed at educating potential sex buyers about the devastating personal, social and legal consequences of an arrest for the crime.  </p><p>Entitled "Not Worth It," the campaign includes a website in English (<a href="http://www.notworthit.org/"><span style="text-decoration:underline;">notworthit.org</span></a>) and Spanish (<a href="http://www.novalelapena.org/"><span style="text-decoration:underline;">novalelapena.org</span></a>), awareness brochures and posters in both languages that will be displayed prominently in local businesses in areas with a high incidence of prostitution arrests. Beginning July 6, Phoenix posted signs at bus shelters in these high-incidence areas targeting potential sex buyers. Future elements of the campaign will include radio public service announcements in both languages and billboard messaging along major transportation routes.  </p><p><a href="/district2site/Documents/Not%20Worth%20It%20Poster.pdf" target="_blank">The campaign poster is viewable online.</a> </p><p>The project was designed and implemented in partnership between the <a href="/district2/human-trafficking"><span style="text-decoration:underline;">City of Phoenix Human Trafficking Task Force</span></a> and CEASE Phoenix Metro.  The<strong> </strong><a href="http://www.ceasenetwork.org/"><span style="text-decoration:underline;">CEASE Network </span></a>is a collaboration of eleven cities committed to reducing demand for prostitution by 20 percent by the end of 2017. <br><br>"I am so pleased that the "Not Worth It" campaign is aiming directly at the buyer's side of the human trafficking equation," said Cindy McCain, Co-chair, Governor's Council on Human Trafficking. "It's time we focus attention on the simple fact that without demand, there would be no need for supply.  Reducing demand for commercial sex in our state is a critical step in addressing human trafficking."  <br><br>"Phoenix has gone after the demand side of this crime by making booking mandatory for anyone arrested for this crime," said Councilman Jim Waring, chair of the Mayor's Human Trafficking Task Force.  "The campaign is a reminder to would-be purchasers of sex that getting arrested will have real legal and personal consequences."<br> <br>This CEASE network is dedicated to innovating, testing, and sharing strategies with a proven impact on deterring people from buying sex. The lessons from these cities will create a blueprint for reducing demand at the local level, while fueling a national movement aimed at ending sexual exploitation in the United States. The Phoenix Metro area joined the network in November 2014.</p><p>"The goal of the campaign is for all residents of the Phoenix Metro area to be educated about the harms of prostitution and shift the burden of the problem to the buyer, and away from the victim, or prostituted person," said Angie Bayless, the local coordinator for CEASE Phoenix Metro.</p></div>7/6/2015 4:00:00 PMDavid Urbinato602-495-5405