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Digital media in Phoenix pump $12.3 million into 2017 economyDigital media in Phoenix pump $12.3 million into 2017 economy<div class="ExternalClass31CD5473510D45AC9EBC4C0DB378182D"><p>​</p><p>Nearly 1,000 media projects brought more than $12.3 million into the city of Phoenix last year, according to economic data from the Phoenix Community and Economic Development Film Office.</p><p>"Multimedia production in 2017 was similar to levels for the past five years when taking the 'Transformers V' 2016 movie production out of the data," said Phil Bradstock, Phoenix Film Commissioner. "That movie was an anomaly, we see mostly commercial production, industrial and corporate videos, and still photography in Phoenix."</p><p>Bradstock said that nearly 3,700 locals worked in crews and as talent for the projects produced over nearly 1,100 shooting days. Out-of-town workforce booked over 1,500 hotel nights. Overall, media production in Phoenix tracked close to the prior five years.</p><p>South and east Phoenix are popular places for shooting in the city. Papago Park, the Arcadia neighborhood, San Juan Road in South Mountain Preserve, and Phoenix Downtown are the top four locations for media productions.</p><p>"Phoenix offers a tremendous array of beautiful locations for film crews to use, and the Office of Film and Digital Media has done a great job getting the word out," said District 6 Councilman Sal DiCiccio. "Since almost all of these companies are headquartered outside of Arizona, every dollar they help bring in is a new dollar here in Phoenix, like the money we bring in on tourism, that has an outsized impact on our economy."</p><p>Sometimes the scenes from Phoenix are not easily recognized, other times, like one of the car commercials, Papago Park is implied as being far out in the desert.</p><p>"You can see scenes from Phoenix in commercials and still photography throughout the year," said Bradstock. "Most of the shooting takes place early in the year."</p><p>Bradstock said that reality television programs often come through the Valley.</p><p>"We have a number of reality TV shows shooting in Phoenix every year," Bradstock said. "While some of the shows, like 'Bachelor' and 'Bachelorette' have fixed studio locations elsewhere, we work with them on setting up dates. Papago Park is a popular backdrop for dates."</p><p>The park's landscape, natural desert setting and unusual red rock formations is one of the four most popular on-location sites for videography and still photography. The other locations in the top four include the Arcadia neighborhood, San Juan Road in the South Mountain Preserve and Downtown Phoenix.</p><p>Production companies like the ability to be close to urban amenities while able to shoot a "back country" desert setting in Papago Park and South Mountain Preserve. Current commercials for Chevrolet and Ford were filmed at the two locations, but on television, it appears vehicles are sited far from civilization. A Coca-Cola commercial was shot in Downtown Phoenix and University of Phoenix Stadium in Glendale.</p><p>"Last year marked the first full year since 2010 of the resurrected Arizona Office of Film and Digital Media at the Arizona Commerce Authority," Bradstock said. "We see production queries increasing by 22 percent as a result of its statewide promotion."</p><p>Phoenix Film Office has an 85 percent conversion rate, closing 154 deals out of 182 inquiries.</p><p>The Phoenix Film Office tracks economic impact from the standpoint of spending, local crew and talent hires, and hotel nights booked for the projects. Total shoot days clock how many days production crews spend in the market on the projects. Total hotel nights measure the number of room nights booked for media productions.</p><p>The top three segments of the multimedia industry in Phoenix are commercials, industrial and corporate productions, and still photography. The three sectors spent nearly $9 million during their 800 total shoot days.</p><p>Commercial production topped the economic impact list, generating $5.4 million in total spending across 96 projects. Over 500 hotel nights were books, and local talent and crew hiring topped 1,500 for commercial production.</p><p>The greatest number of projects last year were in the industrial and corporate media category with 641 projects across 478 shooting days.</p><p>In addition to the Chevrolet and Ford commercials running on the Olympics and Super Bowl programs, scenes from Phoenix are visible in commercials and still imagery for Infiniti, Calvin Klein, New Balance, Footlocker and E*Trade.</p><table cellspacing="0" width="100%" class="ms-rteTable-default"><tbody><tr><td class="ms-rteTable-default" style="width:14.2857%;"><strong>2017 Economic Impact of Multimedia in Greater Phoenix</strong></td><td class="ms-rteTable-default" style="width:14.2857%;">​</td><td class="ms-rteTable-default" style="width:14.2857%;">​</td><td class="ms-rteTable-default" style="width:14.2857%;">​</td><td class="ms-rteTable-default" style="width:14.2857%;">​</td><td class="ms-rteTable-default" style="width:14.2857%;">​</td><td class="ms-rteTable-default" style="width:14.2857%;">​</td></tr><tr><td class="ms-rteTable-default"><strong>Sector</strong></td><td class="ms-rteTable-default"><strong>Total Projects</strong></td><td class="ms-rteTable-default"><strong>Total Shoot Days</strong></td><td class="ms-rteTable-default"><strong>Total Spending</strong></td><td class="ms-rteTable-default"><strong>Total Local Crew</strong></td><td class="ms-rteTable-default"><strong>Total Local Talent</strong></td><td class="ms-rteTable-default"><strong>Total Hotel Nights</strong></td></tr><tr><td class="ms-rteTable-default"><strong>TOTALS</strong></td><td class="ms-rteTable-default"><strong>990</strong></td><td class="ms-rteTable-default"><strong>1,057</strong></td><td class="ms-rteTable-default"><strong>$12,258,674</strong></td><td class="ms-rteTable-default"><strong>2,471</strong></td><td class="ms-rteTable-default"><strong>1,197</strong></td><td class="ms-rteTable-default"><strong>1,586</strong></td></tr><tr><td class="ms-rteTable-default">Commercials</td><td class="ms-rteTable-default">96</td><td class="ms-rteTable-default">142</td><td class="ms-rteTable-default">$5,350,209</td><td class="ms-rteTable-default">1,161</td><td class="ms-rteTable-default">379</td><td class="ms-rteTable-default">510</td></tr><tr><td class="ms-rteTable-default">Industrial/Corporate</td><td class="ms-rteTable-default">641</td><td class="ms-rteTable-default">478</td><td class="ms-rteTable-default">$2,569,915</td><td class="ms-rteTable-default">457</td><td class="ms-rteTable-default">91</td><td class="ms-rteTable-default">135</td></tr><tr><td class="ms-rteTable-default">Still Photography</td><td class="ms-rteTable-default">166</td><td class="ms-rteTable-default">179</td><td class="ms-rteTable-default">$1,129,452</td><td class="ms-rteTable-default">308</td><td class="ms-rteTable-default">145</td><td class="ms-rteTable-default">469</td></tr><tr><td class="ms-rteTable-default">TV Weekly Series</td><td class="ms-rteTable-default">3</td><td class="ms-rteTable-default">12</td><td class="ms-rteTable-default">$902,000</td><td class="ms-rteTable-default">58</td><td class="ms-rteTable-default">109</td><td class="ms-rteTable-default">141</td></tr><tr><td class="ms-rteTable-default">All Others</td><td class="ms-rteTable-default">9</td><td class="ms-rteTable-default">29</td><td class="ms-rteTable-default">$856,344</td><td class="ms-rteTable-default">102</td><td class="ms-rteTable-default">122</td><td class="ms-rteTable-default">44</td></tr><tr><td class="ms-rteTable-default">Reality TV Special</td><td class="ms-rteTable-default">36</td><td class="ms-rteTable-default">111</td><td class="ms-rteTable-default">$624,340</td><td class="ms-rteTable-default">136</td><td class="ms-rteTable-default">80</td><td class="ms-rteTable-default">218</td></tr><tr><td class="ms-rteTable-default">Indie Feature</td><td class="ms-rteTable-default">8</td><td class="ms-rteTable-default">45</td><td class="ms-rteTable-default">$619,774</td><td class="ms-rteTable-default">114</td><td class="ms-rteTable-default">121</td><td class="ms-rteTable-default">49</td></tr><tr><td class="ms-rteTable-default">Social Media/Webcast</td><td class="ms-rteTable-default">9</td><td class="ms-rteTable-default">10</td><td class="ms-rteTable-default">$105,506</td><td class="ms-rteTable-default">55</td><td class="ms-rteTable-default">58</td><td class="ms-rteTable-default">7</td></tr><tr><td class="ms-rteTable-default">Music Video</td><td class="ms-rteTable-default">9</td><td class="ms-rteTable-default">15</td><td class="ms-rteTable-default">$43,493</td><td class="ms-rteTable-default">32</td><td class="ms-rteTable-default">42</td><td class="ms-rteTable-default">2</td></tr><tr><td class="ms-rteTable-default">Educational</td><td class="ms-rteTable-default">3</td><td class="ms-rteTable-default">5</td><td class="ms-rteTable-default">$25,940</td><td class="ms-rteTable-default">9</td><td class="ms-rteTable-default">5</td><td class="ms-rteTable-default">3</td></tr><tr><td class="ms-rteTable-default">Documentary</td><td class="ms-rteTable-default">2</td><td class="ms-rteTable-default">15</td><td class="ms-rteTable-default">$21,000</td><td class="ms-rteTable-default">4</td><td class="ms-rteTable-default">3</td><td class="ms-rteTable-default">1</td></tr><tr><td class="ms-rteTable-default">Student Film</td><td class="ms-rteTable-default">8</td><td class="ms-rteTable-default">16</td><td class="ms-rteTable-default">$10,701</td><td class="ms-rteTable-default">35</td><td class="ms-rteTable-default">42</td><td class="ms-rteTable-default">7</td></tr><tr><td class="ms-rteTable-default"><strong>Total crew and cast</strong></td><td class="ms-rteTable-default">​</td><td class="ms-rteTable-default"> </td><td class="ms-rteTable-default"> </td><td class="ms-rteTable-default"><strong>3,668</strong></td><td class="ms-rteTable-default">​</td><td class="ms-rteTable-default"> <br></td></tr></tbody></table><p><br></p><h2>Images</h2><p>Phil Bradstock, Film Commissioner, City of Phoenix Community and Economic Delopment <em>Credit:</em> City of Phoenix. <em>Link: </em><a href="http://lists.phoenix.gov/t/1368713/354102/21371/6/">https://www.phoenix.gov/econdevsite/MediaAssets/BRAD-20180315-Bradstock-Phil-1200p.jpg</a></p><h2>Access the Film Report video:</h2><p>The Phoenix Office of Film and Digital Media reports that productions added $12.3 million into the local economy in 2017. The nearly 1,000 productions hired nearly 3,700 local talent and crew and booked over 1,500 hotel nights. <em>Link:  </em><a href="https://youtu.be/DfzUznkKu_s">https://youtu.be/DfzUznkKu_s</a><em> </em></p><p><br></p></div>3/28/2018 10:00:00 PMEric Jay TollEric Jay Toll602-617-3797