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Verizon Super Bowl Central Waste Diversion Rates AnnouncedVerizon Super Bowl Central Waste Diversion Rates Announced<div class="ExternalClassC7C4D295F2FD42F0B0BCFB9A6EC09FA0"><p>Together with the Arizona Super Bowl Host Committee and the National Football League, Phoenix announces that the city has achieved a 73 percent waste diversion rate at the Verizon Super Bowl festivities that occurred last week, a first in the city’s history of hosting high profile events.  </p><p> This is an amazing achievement, but not surprising," Mayor Greg Stanton said. "The city continues to demonstrate its commitment not only to hosting well-organized, world-famous events, but also to producing them in environmentally responsible and sustainable ways.”</p><p> Prior to the opening of Verizon Super Bowl Central, Stanton introduced the Kick the Waste initiative, which encouraged attendees to divert their waste from the landfill by either placing them in recycling or compost containers, provided by NFL sponsor, PepsiCo. The Arizona Super Bowl Host Committee encouraged vendors within the 12-block perimeter of Verizon Super Bowl Central to use compostable materials, such as paper cups and paper plates, when serving their food and beverages. The Phoenix Public Works Department hauled all solid waste materials from Verizon Super Bowl Central to the city owned 27th Avenue Transfer Station, just less than 10 miles away from all the festivities, where the materials were sorted and processed.  </p><p> The Phoenix Public Works Department’s meticulous operational and staffing plans contributed to the impressive 73 percent waste diversion rate. The city’s efforts to reduce the amount of trash sent to the landfill from Verizon Super Bowl Central will serve as important benchmarks for future high profile events hosted by Phoenix and other metropolitan cities. </p><p>“This is THE largest event that our city has ever hosted, and the Public Works Department’s objective was to keep the 12-block area clean and the solid waste materials properly sorted and processed,” said John Trujillo, director of the Phoenix Public Works Department. “Our staff and the contractors worked in harmony with the attendees to achieve our waste diversion goal.”  </p><p> The Kick the Waste initiative allowed the city to test the operations of its pilot food waste and composting program for the first time. With the help of many “COMPOST” containers within the 12-block perimeter, 32 percent of the materials diverted from the landfill were made up of food scraps and soiled paper. These materials currently are being composted in the city’s new pilot composting facility and will be ready for use on city landscape and gardening projects in about three months. </p><p> Additionally, more than 120,000 aluminum beverage containers were recycled from Verizon Super Bowl Central, which makes up nearly 11 percent of the solid waste removed from the event. This statistic does not include bottles and cans from Bud Light’s House of Whatever and other venues outside of the 12-block perimeter. </p><p> And the most unusual item found while the materials were being sorted? A 4-inch piece of salmon. </p><p> Setting a waste diversion rate for one of the most popular events in the world and the implementation of a pilot composting program during Super Bowl are just two of the many ways Phoenix shows its commitment to being one of the most sustainable cities in the country. The city’s sustainability initiative, Reimagine Phoenix, set a waste diversion goal of 40 percent by 2020, which could be achieved through enhanced solid waste programs, education and outreach, and private-public partnerships. </p><p> For more information on the Phoenix Public Works Department, please follow them on Facebook: phoenixtrashandrecyle, Twitter and Instagram @TalkingTrashPHX.  </p><p> </p></div>2/9/2015 10:40:00 PMYvett Roeder 602-501-0620 (media only)602-262-7251