Communicating with our diverse audiences is important to the city of Phoenix - find out how we are using social media to connect with residents: The Communications Office administers the city's main Facebook page, Twitter, Instagram and NextDoor accounts and posts daily news, videos and photos highlighting city programs, services, innovations and efficiencies. We also use YouTube as a secondary source to push city videos out to the world, streaming video, and video on demand to harness the power of viral marketing;
The city administers more than 35 department-specific Twitter accounts to "tweet" news from almost all organizational units of the city - from business services such as planning, infrastructure development, convention and economic development, to resident services such as public safety, arts and recreation, and neighborhood maintenance. Additionally, our followers are "retweeting" the messages, increasing exponentially the number of residents receiving our news and information;
Police departments use social media not only for community engagement and outreach but also to share home and personal safety information to residents; and
Phoenix Workforce Connection (PWC) uses LinkedIn as an additional networking tool to help Phoenix residents directly connect to jobs, adopting a strategy used in the business world to communicate employment opportunities and development;
These social media platforms support our traditional communications vehicles such as news releases; newsletters; phoenix.gov; PHXTV, the city's news and information cable channel; and know99, the city's education channel.
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