Reimagine Phoenix Promotional Spot, April 2014272Reimagine Phoenix Promotional Spot, April 2014text/html; charset=utf-8 Videohttps://i.ytimg.com/vi/Xnp2g?rel=0/hqdefault.jpg0360640<iframe src='//www.youtube.com/embed/-fZQ4hXnp2g?rel=0' width='640' height='360' frameborder='0'></iframe>https://i.ytimg.com/vi/Xnp2g?rel=0/hqdefault.jpg360640In February 2013, Mayor Greg Stanton announced a new citywide sustainability initiative, Reimagine Phoenix, to reduce the amount of trash sent to city landfills by 40 percent by the year 2020.