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In 2013, the Public Works Department launched its waste diversion and sustainability initiative, Reimagine Phoenix, with a citywide goal of diverting 40 percent of trash from the landfill by the year 2020 by considering how we reduce, reuse, recycle, reconsider, and reimagine healthy consumption habits to minimize waste in our daily lives.

The Reimagine Phoenix initiative aims to redefine trash for Phoenix residents and businesses. Through its programs, its campaigns, its partnerships, it demonstrates that waste is a valuable resource and could be transformed into other products or source of energy.

The Public Works Department will focus on improving three areas that will help achieve the city's waste diversion goal of 40 percent:  

  • Solid waste programs - enhancing current city solid waste programs to encourage more sustainable practices, such as recycling and composting. 

  • Private and public sector partnerships - partnering with industry and community leaders to find viable solutions to waste diversion issues and concerns.
  • ​Community and educational outreach - increasing communication and education about diversion and sustainability efforts to residents and to businesses.

Two important projects have emerged since the initiative's launch. 

Learn more about the Resource Innovation and Solutions Network (RISN) and 

the Resource Innovation Campus (RIC)

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