NCAA Men’s Basketball Final Four
March 31 & April 1-3, 2017
Phoenix successfully hosted this four-day celebration of student-athletes, basketball and the spirit of collegiate athletics. Satellite events included Final Four Fan Fest at the PHX Convention Center a 3-day
March Madness Music Festival at Hance Park, and
Final Four Dribble in the heart of downtown Phoenix. The public information website was at Phoenix.gov/FinalFour.
Visit Final Four wrap-up page for photos and videos or
Visit archived Final Four event home page (post-event, some features may not work)
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Approx. 60,000 visitors, stayed more than four nights on average
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2,200 credentialed media members, record for a Final Four
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60 million social media impressions
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Approx. 400,000 people visited downtown, including 135,000 to March Madness Music Festival at Hance Park
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Phoenix Convention Center: 50,000 people attended FanFest
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Hotels: nearly 18,000 additional hotel rooms and more than $17 million in added hotel room revenue for the Phoenix region (Source: Visit Phoenix)
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Light Rail: 275,000 riders for the week, second-highest weekly total after Super Bowl
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Airport: 67,000 departing passengers on departure Tuesday, second-highest after Super Bowl
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Waste Diversion Rate: 91%
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Legacy Grants: $300,000 – Harmon Park basketball court, Harmon Library FitPHX Active Workstation
College Football Playoff (CFP)
January 8-10, 2016
Thousands of people came to Phoenix for the College Football Playoff Championship game. Other Championship Campus satellite events included:
Playoff Fan Central at PHX Convention Center and
PlayOff PlayList Live,
Extra Yard 5K, and the
Taste of the Championship. The public information website was at Phoenix.gov/PreGame.
Visit archived CFP event home page (post-event, some features may not work)
- Approx. 65,000 visitors, stayed nearly four nights on average
- More than 600 credentialed media members
- Approx. 200,000 people visited downtown Championship Campus
- Phoenix Convention Center: approx. 45,000 people attended Playoff Fan Central and downtown music concert series
- Hotels: more than 20,000 additional hotel rooms and nearly $9 million in added hotel room revenue for the Phoenix region (Source: Visit Phoenix)
- Light Rail: 127,000 riders Saturday before the game; record Saturday ridership
- Airport: 58,000 departing passengers on departure Tuesday
- Waste Diversion Rate: 82%
Superbowl XLIX Football
January 30-31 & Feb. 1, 2015
Phoenix was thrilled to be part of Arizona's third Super Bowl in 2015. This event brought worldwide exposure to the city. Besides the big game, satellite events included the
NFL Experience at the PHX Convention Center, and
Super Bowl Central that hosted concerts and activities downtown. The public information website was Phoenix.gov/AZSuperBowl.
- Approx. 122,000 visitors, stayed nearly four nights on average
- More than 5,000 credentialed media members
- More than 1 million people attended downtown Phoenix Super Bowl Central
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Phoenix Convention Center: 177,000 people attended Super Bowl-related events, largest event ever at Phoenix Convention Center
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Hotels: nearly 66,000 additional hotel rooms and nearly $52 million in added hotel room revenue for the Phoenix region (Source: Visit Phoenix)
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Light Rail: 390,000 riders for the week – highest ever
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Airport: 70,000 departing passengers on departure Monday – Sky Harbor record
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Waste Diversion Rate: 73% (downtown Super Bowl Central)
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Legacy Grants: City of Phoenix received $25,000 for FitPHX and Library reading programs
