Study Key Findings and Recommendations
The CSL study update presented to City Council in October 2022 recommended the following PCC expansion program needs:
Up to 150,000 square foot contiguous expansion of the upper exhibit hall across Washington Street
Up to 40,000 square feet of added meeting space
Supporting ballroom, kitchen, loading dock, pre-function and lobby spaces
Street-level activation/commercial uses
Additional investments in hospitality amenities were also recommended to support the future growth of Phoenix's meeting and events industry. CSL recommended an additional 800 to 1,200 full-service convention hotel rooms and a walkable 24/7 district with street-level retail, restaurants, and entertainment uses.
Phoenix Convention Center Competitive Analysis
The Phoenix Convention Center is currently ranked 14th compared to the top 26 competitive and comparable convention markets. With the proposed South Building expansion, Phoenix could jump to rank 10th among the top 26 comparable convention markets.
Additionally, several competing markets are planning major investments in convention center, hotel and other assets designed to increase market capture. As these destinations continue to invest and expand, the CSL study found, the PCC will continue to lose ground from a competitive standpoint.
Comparing Phoenix to 13 competitive convention markets, the City ranks near the bottom at 11th in total number of hotel rooms within a half-mile radius of the Convention Center with 3,659 rooms compared to an average of 7,000 rooms in the competitive set.