​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Phoenix - hi res Super Bowl 49 Central.jpgMajor Events

Phoenix has successfully hosted Major Events, including the Super Bowl, the Final Four, and College Football Playoff. We invite you to explore upcoming and past events to see how Phoenix is a fantastic choice to be your Major Event's host city. Phoenix will host the WNBA All-Star Game in 2024, the NCAA Women's Final Four in 2026 and the NBA All-Star Game in 2027.

Upcoming Events



AT&T WNBA ALL-STAR 202456AT&T WNBA ALL-STAR 2024https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=56<div class="ExternalClassB6312C3662284B0D961D547C5C69B79B"><div><span style="font-family:"segoe ui", segoe, tahoma, helvetica, arial, sans-serif;"><p>AT&T WNBA All-Star 2024 will take place in Phoenix, Arizona, at Footprint Center, home of the three-time WNBA champion Phoenix Mercury, it was announced by WNBA Commissioner Cathy Engelbert. This will mark the third time that Phoenix will host the WNBA midseason showcase, after it was previously held in the city in 2000 and 2014. The Phoenix Convention Center will will be the host to the WNBA Live event during the weekend festivities. Click the link below for more information and future updates.</p><p><br></p></span></div></div>July 19-20 2024https://mercury.wnba.com/allstar24https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/56/ATT_WNBA_All-Star_2024_Secondary_Logo.png
NCAA Women's Final Four64NCAA Women's Final Fourhttps://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=64<div class="ExternalClass65CB4A6FF02D48A2BB6EE80AFEBA555F"><p>​The NCAA Women's Final Four will be held in April 2026 in Phoenix at Footprint Center. More information on the games, family-friendly events and more will be released as the event draws near! <br></p></div>April 3-5, 2026https://www.ncaa.com/womens-final-four/future-infohttps://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/64/S388.jpg
NBA All-Star 202763NBA All-Star 2027https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=63<div class="ExternalClassB24582CD451845C1BBBC60F9142D9A20"><p>​The National Basketball Association (NBA) announced that Phoenix has been selected to host NBA All-Star 2027.  The 76th NBA All-Star Game will take place at Footprint Center, home of the Phoenix Suns, on Sunday, Feb. 21, 2027.  NBA All-Star 2027 will mark the city’s fourth NBA All-Star, having hosted the event in 1975, 1995 and 2009. The NBA will also host several events for fans of all ages at venues throughout Phoenix, including NBA All-Star Practice presented by AT&T, the Ruffles NBA All-Star Celebrity Game and an NBA All-Star fan fest, featuring basketball programming and entertainment as well as up-close access to NBA players, legends and celebrities.<br>​<br></p></div>Sunday, Feb. 21, 2027https://www.nba.com/https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/63/AS27_Phoenix_Announcement_word.jpg

Photo Gallery



Super Bowl Events64https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/superbowl.jpgSuper Bowl Eventshttps://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=640x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
NFL Honors at Symphony Hall 202367https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/NFL Honors.jpgNFL Honors at Symphony Hall 2023https://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=670x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
Super Bowl LVII signage at Hance park65https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/Super Bowl LVII Hance Park.jpgSuper Bowl LVII signage at Hance parkhttps://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=650x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
2024 NCAA Men's Final Four Trophy70https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/slider100.jpg2024 NCAA Men's Final Four Trophyhttps://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=700x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
2024 NCAA Men's Final Four Fan Fest at the Phoenix Convention Center71https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/slider101.jpg2024 NCAA Men's Final Four Fan Fest at the Phoenix Convention Centerhttps://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=710x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
NCAA Men's Final Four Bracket at the Phoenix Convention Center72https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/Slider102.jpgNCAA Men's Final Four Bracket at the Phoenix Convention Centerhttps://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=720x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
March Madness Music Festival 2024 at Margaret T. Hance Park73https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/slider104.jpgMarch Madness Music Festival 2024 at Margaret T. Hance Parkhttps://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=730x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
Super Bowl LVII at Hance Park62https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/Super Bowl LVII at Hance Park.jpgSuper Bowl LVII at Hance Parkhttps://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=620x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
M3F 202263https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/M3F 2022.jpgM3F 2022https://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=630x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
Super Bowl LVII Experience at Hance Park66https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/sbx hance.jpgSuper Bowl LVII Experience at Hance Parkhttps://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=660x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image



M3F 202462M3F 2024https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=62<div class="ExternalClassE1B1F7EC37ED47E0B0B91C5455FB2D3C"><p>​M3F is a 100% nonprofit two-day music festival in Phoenix. The festival first began in 2004, and since M3F has donated more than $2 million. The event will feature Lane 8, Dominic Fike, Duke Dumont, Hippo Campus, Gorgon City, SG Lewis, Dayglow and Gordo. ​<br></p></div>March 1-2 2024https://m3ffest.com/https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/62/M3F-4-FrontGage-Listing (1) (1).jpg
Guaranteed Rate Bowl 50Guaranteed Rate Bowl https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=50<div class="ExternalClassB31A64A7F8514F7995FD3D0D67CD6124"><p>​The official Guaranteed Rate Bowl is set fot December 26, 2023. More information is available <a href="https://www.fiestabowl.org/sports/rate">here​</a>. <br></p></div>December 26, 2023https://www.fiestabowl.org/sports/ratehttps://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/50/MicrosoftTeams-image (71).png
Spirits of Mexico61Spirits of Mexicohttps://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=61<div class="ExternalClass0DB173707EF6427E9F41336C18C872B9"><p>​This event is a vibrant celebration of Chihuahua, Mexico! With opportunities to taste the exotic Sotol, an emerging spirit from the Chihuahua Desert, and Agave Spirits Mezcal & Tequila, people are able to sway to the rhythm of Mexican music, immerse themselves in Chihuahua culture & tourism opportunities, and so much more. It’s not just an event – it’s a journey, discovering a destination, a tasting tour, and a music fiesta all rolled into one unforgettable weekend. <br></p></div>December 2-3, 2023https://imexliveevents.com/https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/61/MicrosoftTeams-image (61).png

Final Four 2024

April 5 - 8, 2024

Final Four 2024

Final Four event logos​​

Phoenix hosted the 2024 NCAA Men'sFinal Four, marking the second time the event has been held in Arizona! A week full of events shined a light on all the many capabilities of the City of Phoenix when it comes to hosting mega events. The Men's Final Four Fan Fest® was hosted at The Phoenix Convention Center in downtown Phoenix and the Men's Final Four Music Fest® ​was hosted at Margaret T. Hance Park. ​​​​Fans of all ages had the opportunity to engage with the multiple NCAA Men's Final Four® activations across the City allowing them to view exciting championship highlights and enjoy amazing activations offered by the NCAA Corporate Champions and Partners!

Here's a look at the impact of the 2024 NCAA Men's Final Four on Phoenix: 

  • More than 130,000 people used Light Rail 
  • Sky Harbor International Airport saw more than 365,000 passengers screened over the April 5-9 weekend, and screened nearly 175,000 bags
  • 2,173 members of the media were in attendance for the festivities 
  • ​Waste Diversion Rate: 94.2% , with over 51 tons diverted

Super Bowl LVII

Febuary 12, 2023

​Phoenix was the home of Super Bowl LVII in 2023, making it the fourth time the event has been held in Arizona. Sitting on the stage for the world to see, Arizona displayed multiple events throughout multiple cities, however Phoenix was sure to shine! With the big game being held in Glendale, Phoenix was proud to host the Super Bowl Experience presented by Lowe's at the PHX Convention Center, the Super Bowl Experience presented by Lowe's at Margaret T. Hance Park and for the first time in history the Super Bowl Watch Party presented by Verizon. Super Bowl LVII marked the most successful Super Bowl in history, with an economic impact of $1.3 billion. ​

The list continues of amazing satellite events held in Phoenix such as:

  • NFL Honors​
  • NFL Media Center 
  • NFL Official Team Shop
  • ​NFL Opening Night and Concerts

​Here's a look at the impact of Super Bowl LVII on Phoenix: 

  • $1.3 billion in overall economic impact​
  • $726 million in total contribution to Arizona GDP
  • 10,459 jobs created
  • 102,598 out-of-state visitors​
  • $2.1 million donated to Arizona non-profits through Super Bowl Legacy Grant program
  • 250,000 people used Light Rail during the weekends Phoenix had Super Bowl activations
  • ​200,000 flights in and out on February 13, roughly 50,000 more than Sky Harbor International Airport saw the day after Super Bowl in 2015
  • More than 6,000 media credentials were issued to local, national, and international members of the media who were on hand to cover the game, press conferences and related stories
  • More than 350,000 people attended official Super Bowl events in downtown Phoenix 
  • Waste ​​Diversion Rate: 92.61%

Lost Lake ​Festival

October 20-22, 2017

Lost Lake Festival Graphic

Lost Lake Festival was a three-day celebration of music, culinary, games, and art. The event was held at Steele Indian School Park. The festival featured more than 40 national and local musical acts on multiple stages. The festival highlighted the Valley’s vibrant food and drink scene with offerings from local restaurants. There were games, a marketplace, and the Lost Playgrounda unique twist on games and sports.

Visit the Lost Lake Festival wrap-up page for more information. 

  • Approx. 45,000 attendees

  • 1,393 rooms booked by Lost Lake staff, performers, workers, and vendors

  • 800 million media impressions

  • $42 average attendee spending on merchandise

NCAA Men’s Basketball Final Four

March 31 & April 1-3, 2017

Final Four graphic  

Fan Fest logo March Madness Music Festival Final Four Dribble

Phoenix successfully hosted this four-day celebration of student-athletes, basketball and the spirit of collegiate athletics. Satellite events included Final Four Fan Fest at the PHX Convention Center a 3-day March Madness Music Festival at Hance Park, and Final Four Dribble in the heart of downtown Phoenix. The public information website was at Phoenix.gov/FinalFour.​

  • Approx. 60,000 visitors, stayed more than four nights on average

  • 2,200 credentialed media members, record for a Final Four

  • 60 million social media impressions

  • Approx. 400,000 people visited downtown, including 135,000 to March Madness Music Festival at Hance Park

  • Phoenix Convention Center: 50,000 people attended FanFest

  • Nearly 18,000 additional hotel rooms and more than $17 million in added hotel room revenue for the Phoenix region (Source: Visit Phoenix)

  • 275,000 Light Rail riders for the week, second-highest weekly total after Super Bowl

  • 67,000 departing passengers on departure Tuesday, second-highest after Super Bowl at Sky Harbor International Airport

  • Waste Diversion Rate: 91%

  • $300,000 in legacy grants – Harmon Park basketball court, Harmon Library FitPHX Active Workstation


College Football Playoff (CFP)

January 8-10, 2016

College Football Playoff graphic 

Championship Campus Playoff Fan Central AT&T Playoff Playlist Live! Extra Yard 5K Taste of the Championship

Thousands of people came to Phoenix for the College Football Playoff Championship game. Other Championship Campus satellite events included: Playoff Fan Central at PHX Convention Center and PlayOff PlayList Live, Extra Yard 5K, and the Taste of the Championship. The public information website was at Phoenix.gov/PreGame.

Visit archived CFP event home page (post-event, some features may not work)

  • Approx. 65,000 visitors, stayed nearly four nights on average
  • More than 600 credentialed media members
  • Approx. 200,000 people visited downtown Championship Campus
  • Phoenix Convention Center: approx. 45,000 people attended Playoff Fan Central and downtown music concert series
  • More than 20,000 additional hotel rooms and nearly $9 million in added hotel room revenue for the Phoenix region (Source: Visit Phoenix)
  • 127,000 Light Rail riders Saturday before the game; record Saturday ridership
  • 58,000 departing passengers on departure Tuesday at Sky Harbor International Airport
  • Waste Diversion Rate: 82%


Superbowl XLIX Football

January 30-31 & Feb. 1, 2015

Superbowl XLIX  

Phoenix was thrilled to be part of Arizona's third Super Bowl in 2015. This event brought worldwide exposure to the city. Besides the big game, satellite events included the NFL Experience at the PHX Convention Center, and Super Bowl Central that hosted concerts and activities downtown. The public information website was Phoenix.gov/AZSuperBowl.

  • Approx. 122,000 visitors, stayed nearly four nights on average
  • More than 5,000 credentialed media members
  • More than 1 million people attended downtown Phoenix Super Bowl Central
  • 177,000 people attended Super Bowl-related events, largest event ever at Phoenix Convention Center
  • Nearly 66,000 additional hotel rooms and nearly $52 million in added hotel room revenue for the Phoenix region (Source: Visit Phoenix)
  • 390,000 Light Rail riders for the week – highest ever
  • 70,000 departing passengers on departure Monday – Sky Harbor record
  • 73% waste diversion rate (downtown Super Bowl Central)
  • City of Phoenix received $25,000 for FitPHX and Library reading programs​​