​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​Phoenix - hi res Super Bowl 49 Central.jpgMajor Events

Phoenix has successfully hosted Major Events, including the Super Bowl, the Final Four, and College Football Playoff. We invite you to explore upcoming and past events to see how Phoenix is a fantastic choice to be your Major Event's host city. Phoenix will host the ​​NCAA Men's Final Four in 2024 and the NCAA Women's Final Four in 2026.

Upcoming Events



Taste of Japan 59Taste of Japan https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=59<div class="ExternalClass13ACEE467CEE49D79FC9B7435475846D"><p>​Taste of Japan is coming to Downtown Phoenix. Bringing all of your favorite Japanese foods, Japanese pop culture, anime, cosplay, entertainment, merchandise, fun activities, all-in-one place! Get a taste of Japan with everything from traditional Japanese food such as Ramen, Takoyaki, Yakitori to other various street foods. Attendees can also catch a glimpse of Japan’s local drinking culture with a VIP access to “Yokocho Fest," a beer & sake garden where you can drink and dine to your heart’s content!​<br><br></p></div>October 7-8, 2023#https://www.tasteofjpn.com/https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/59/TasteofJapan_WordLogo.png
Phoenix Pizza Festival58Phoenix Pizza Festivalhttps://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=58<div class="ExternalClassF8DEB61BCC894264A97BEC8E0EAC1400"><p>​At the 8th annual Phoenix Pizza Festival,  20+ pizza makers sell all types of pizza slices and full pies. The event also features performances by some of Phoenix's best local bands, plus lawn games, desserts, local market vendors, kid's activities, and more. Bars will offer a selection of wine, beer, cocktails and N/A beverages. All tickets are General Admission, and all food/drink items cost extra once inside.​<br></p></div>November 11-12, 2023https://www.phoenix.pizza/https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/58/6abca1_13ce80bef35d438c8529b6a4bb092779~mv2.png
Guaranteed Rate Bowl 50Guaranteed Rate Bowl https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=50<div class="ExternalClassB31A64A7F8514F7995FD3D0D67CD6124"><p>​The official Guaranteed Rate Bowl is set fot December 26, 2023. More information is available <a href="https://www.fiestabowl.org/sports/rate">here​</a>. <br></p></div>December 26, 2023https://www.fiestabowl.org/sports/ratehttps://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/50/grb.png
NCAA Mens Final Four 202457NCAA Mens Final Four 2024https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=57<div class="ExternalClass373499F9F2F24CB0A48906AD840C2F52"><p>​The Final Four is set to return to the Valley.</p><p>The NCAA announced that the 2024 Final Four, which wi​ll conclude that season's NCAA men's basketball tournament, will take place at University of Phoenix Stadium in Glendale. The Men's Final Four Fan Fest® Presented by Capital One will be hosted at The Phoenix Convention Center in downtown phoenix. ​​​​Fans of all ages can test their skills and enjoy Championship action as they engage in a variety of NCAA sports, view exciting championship highlights or enjoy amazing activations offered by the NCAA Corporate Champions and Partners! Meet former NCAA players, professional athletes and coaches for autograph sessions, win prizes, and much more!<br><br></p><p><br><br></p></div>April 6-8 2024https://www.ncaa.com/mens-final-fourhttps://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/57/2024_NCAA_Men's_Final_Four_logo.png
AT&T WNBA ALL-STAR 202456AT&T WNBA ALL-STAR 2024https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=56<div class="ExternalClassB6312C3662284B0D961D547C5C69B79B"><div><span style="font-family:"segoe ui", segoe, tahoma, helvetica, arial, sans-serif;"><p>AT&T WNBA All-Star 2024 will take place in Phoenix, Arizona, at Footprint Center, home of the three-time WNBA champion Phoenix Mercury, it was announced by WNBA Commissioner Cathy Engelbert. This will mark the third time that Phoenix will host the WNBA midseason showcase, after it was previously held in the city in 2000 and 2014. The Phoenix Convention Center will will be the host to the WNBA Live event during the weekend festivities. Click the link below for more information and future updates.</p><p><br></p></span></div></div>July 19-20 2024https://mercury.wnba.com/allstar24https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/56/wnba2.jpg

Photo Gallery



Super Bowl Events64https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/superbowl.jpgSuper Bowl Eventshttps://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=640x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
Super Bowl LVII signage at Hance park65https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/Super Bowl LVII Hance Park.jpgSuper Bowl LVII signage at Hance parkhttps://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=650x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
NFL Honors at Symphony Hall 202367https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/NFL Honors.jpgNFL Honors at Symphony Hall 2023https://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=670x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
Super Bowl LVII at Hance Park62https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/Super Bowl LVII at Hance Park.jpgSuper Bowl LVII at Hance Parkhttps://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=620x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
M3F 202263https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/M3F 2022.jpgM3F 2022https://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=630x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image
Super Bowl LVII Experience at Hance Park66https://www.phoenix.gov/conventioncentersite/MediaAssets/Major_Events_Slider/sbx hance.jpgSuper Bowl LVII Experience at Hance Parkhttps://www.phoenix.gov/conventioncentersite/MediaAssets/Forms/DispForm.aspx?ID=660x0101009148F5A04DDD49CBA7127AADA5FB792B00AADE34325A8B49CDA8BB4DB53328F21400B0DA0E6C41876948B2495BE21345BE45Image



2023 World Baseball Classic542023 World Baseball Classichttps://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=54<div class="ExternalClassFD796E43A1B046E8BFC30D401D8B71E8"><p>​The 2023 World Baseball Classic is nearly upon us. After six years, many of the world's top men's baseball players, including dozens of Major League Baseball stars, will represent their countries in the sport's biggest international competition.<br></p></div>March 11-15 2023https://www.mlb.com/world-baseball-classichttps://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/54/baseball.jpg
Italian Festival of Arizona53Italian Festival of Arizonahttps://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=53<div class="ExternalClassF60E783A8B4E498D8D549F9562AB90E1"><p>​The association welcomes all its neighbors, Americans, Italians, Italian Americans and American Italians that want to develop and promote business, cultural activities and initiatives in Arizona and between Italy and Arizona. Professionals, Entrepreneurs, Businesses and Individuals that want to support the Italian Spirit of Arizona are strongly invited to participate in our activities and join the Italian Association.​<br></p></div>March 4-5 2023https://www.italianassociation.org/https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/53/italian-festival-2023-1280x720.jpeg
M3F Music Festival 202349M3F Music Festival 2023https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/DispForm.aspx?ID=49<div class="ExternalClass0B4BEFBA9BBF46DBB44216AB2C59DE08"><p>​M3F Music Festival is a 100-percent nonprofit music festival with all proceeds from the Festival benefiting local Arizona nonprofit organizations. Music Festival will take place at Hance Park in Downtown Phoenix<br></p></div>March 3-4https://m3ffest.com/https://www.phoenix.gov/conventioncentersite/Lists/MajorEvents/Attachments/49/M3FLineupPoster.7f67da7bfaa8b9876b98.png

Super Bowl LVII

Febuary 12, 2023

​Phoenix was the home of Super Bowl LVII in 2023, making it the fourth time the event has been held in Arizona. Sitting on the stage for the world to see, Arizona displayed multiple events throughout multiple cities, however Phoenix was sure to shine! With the big game being held in Glendale, Phoenix was proud to host the Super Bowl Experience presented by Lowes at the PHX Convention Center, the Super Bowl Experience presented by Lowes at Margaret T. Hance Park and for the first time in history the Super Bowl Watch Party presented by Verizon.

The list continues of amazing satellite events held in Phoenix such as:

  • NFL Honors​
  • NFL Media Center 
  • NFL Official Team Shop
  • ​NFL Opening Night and Concerts

​Here's a look at the impact of Super Bowl LVII on Phoenix: 

  • 156,400 attendees at the Super Bowl Experience at Phoenix Convention Center
  • $2.1 million donated to Arizona non-profits through Super Bowl Legacy Grant program
  • 250,000 people used Light Rail during the weekends Phoenix had Super Bowl activations
  • ​200,000 flights in and out on February 13, roughly 50,000 more than Sky Harbor International Airport saw the day after Super Bowl in 2015
  • More than 6,000 media credentials were issued to local, national, and international members of the media who were on hand to cover the game, press conferences and related stories
  • More than 350,000 people attended official Super Bowl events in downtown Phoenix 
  • ​The City of Phoenix Public Works Department collected more than 101 tons of material from Super Bowl events

Lost Lake ​Festival

October 20-22, 2017

Lost Lake Festival Graphic

Lost Lake Festival was a three-day celebration of music, culinary, games, and art. The event was held at Steele Indian School Park. The festival featured more than 40 national and local musical acts on multiple stages. The festival highlighted the Valley’s vibrant food and drink scene with offerings from local restaurants. There were games, a marketplace, and the Lost Playgrounda unique twist on games and sports.

Visit the Lost Lake Festival wrap-up page for more information. 

  • Approx. 45,000 attendees

  • 1,393 rooms booked by Lost Lake staff, performers, workers, and vendors

  • 800 million media impressions

  • $42 average attendee spending on merchandise

NCAA Men’s Basketball Final Four

March 31 & April 1-3, 2017

Final Four graphic  

Fan Fest logo March Madness Music Festival Final Four Dribble

Phoenix successfully hosted this four-day celebration of student-athletes, basketball and the spirit of collegiate athletics. Satellite events included Final Four Fan Fest at the PHX Convention Center a 3-day March Madness Music Festival at Hance Park, and Final Four Dribble in the heart of downtown Phoenix. The public information website was at Phoenix.gov/FinalFour.​

  • Approx. 60,000 visitors, stayed more than four nights on average

  • 2,200 credentialed media members, record for a Final Four

  • 60 million social media impressions

  • Approx. 400,000 people visited downtown, including 135,000 to March Madness Music Festival at Hance Park

  • Phoenix Convention Center: 50,000 people attended FanFest

  • Nearly 18,000 additional hotel rooms and more than $17 million in added hotel room revenue for the Phoenix region (Source: Visit Phoenix)

  • 275,000 Light Rail riders for the week, second-highest weekly total after Super Bowl

  • 67,000 departing passengers on departure Tuesday, second-highest after Super Bowl at Sky Harbor International Airport

  • Waste Diversion Rate: 91%

  • $300,000 in legacy grants – Harmon Park basketball court, Harmon Library FitPHX Active Workstation


College Football Playoff (CFP)

January 8-10, 2016

College Football Playoff graphic 

Championship Campus Playoff Fan Central AT&T Playoff Playlist Live! Extra Yard 5K Taste of the Championship

Thousands of people came to Phoenix for the College Football Playoff Championship game. Other Championship Campus satellite events included: Playoff Fan Central at PHX Convention Center and PlayOff PlayList Live, Extra Yard 5K, and the Taste of the Championship. The public information website was at Phoenix.gov/PreGame.

Visit archived CFP event home page (post-event, some features may not work)

  • Approx. 65,000 visitors, stayed nearly four nights on average
  • More than 600 credentialed media members
  • Approx. 200,000 people visited downtown Championship Campus
  • Phoenix Convention Center: approx. 45,000 people attended Playoff Fan Central and downtown music concert series
  • More than 20,000 additional hotel rooms and nearly $9 million in added hotel room revenue for the Phoenix region (Source: Visit Phoenix)
  • 127,000 Light Rail riders Saturday before the game; record Saturday ridership
  • 58,000 departing passengers on departure Tuesday at Sky Harbor International Airport
  • Waste Diversion Rate: 82%


Superbowl XLIX Football

January 30-31 & Feb. 1, 2015

Superbowl XLIX  

Phoenix was thrilled to be part of Arizona's third Super Bowl in 2015. This event brought worldwide exposure to the city. Besides the big game, satellite events included the NFL Experience at the PHX Convention Center, and Super Bowl Central that hosted concerts and activities downtown. The public information website was Phoenix.gov/AZSuperBowl.

  • Approx. 122,000 visitors, stayed nearly four nights on average
  • More than 5,000 credentialed media members
  • More than 1 million people attended downtown Phoenix Super Bowl Central
  • 177,000 people attended Super Bowl-related events, largest event ever at Phoenix Convention Center
  • Nearly 66,000 additional hotel rooms and nearly $52 million in added hotel room revenue for the Phoenix region (Source: Visit Phoenix)
  • 390,000 Light Rail riders for the week – highest ever
  • 70,000 departing passengers on departure Monday – Sky Harbor record
  • 73% waste diversion rate (downtown Super Bowl Central)
  • City of Phoenix received $25,000 for FitPHX and Library reading programs​​