Wild Bill Pickup started as a cartoon cactus who encouraged Phoenicians to bag their trash. Rather than an actual mascot, he was a friendly character who appeared on stickers, pamphlets, and educational material.
Eventually, the visual concept of Wild Bill Pickup changed to a cartoon cowboy with a very large mustache. He printed catchy stickers with helpful reminders about how to use curbside bins properly.
Finally, Wild Bill morphed fully into a living, breathing mascot when one of the Phoenix solid waste equipment operators dressed up as a cowboy and started going to public events. While Phoenix Public Works showed off garbage trucks and other machinery, Wild Bill was teaching good trash habits to kids and adults alike.